Weigelt, Keith and Camerer, Colin (1988) Reputation and Corporate Strategy: A Review of Recent Theory and Applications. Strategic Management Journal, 9 (5). pp. 443-454. ISSN 0143-2095. http://resolver.caltech.edu/CaltechAUTHORS:20110215-075143965
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A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation-building is hardly new, recent research has formalized the concept. We review this research and then, using examples, illustrate some of the strategic behavioral implications of these formal models.
|Additional Information:||© 1988 John Wiley & Sons, Ltd. Received 23 June 1986; Revised 19 September 1987. Thanks to Janet Dukerich, Francis Milliken, Ruth Raubitschek, Jerry Waldron and two anonymous referees for their helpful suggestions. This research was funded by the New York University Center for Entrepreneurial Studies.|
|Official Citation:||Reputation and Corporate Strategy: A Review of Recent Theory and Applications Keith Weigelt and Colin Camerer Strategic Management Journal Vol. 9, No. 5 (Sep. - Oct., 1988), pp. 443-454 Published by: John Wiley & Sons Article Stable URL: http://www.jstor.org/stable/2485955|
|Usage Policy:||No commercial reproduction, distribution, display or performance rights in this work are provided.|
|Deposited By:||Tony Diaz|
|Deposited On:||09 Mar 2011 22:53|
|Last Modified:||09 Mar 2011 22:53|
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