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Redirecting Research in Business Policy and Strategy

Camerer, Colin (1985) Redirecting Research in Business Policy and Strategy. Strategic Management Journal, 6 (1). pp. 1-15. ISSN 0143-2095.

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Because business policy research has primarily been a series of inductive generalizations of case studies; theories have been typically ambiguous and untested, and have not progressed swiftly. Deductive theorizing, by contrast, yields clear, often non-obvious conclusions that can be debated effectively and generalized slowly; so realism of current models can be sacrificed for progress towards realistic future models. Deductive theorizing, with more attention to a game-theoretic definition of equilibrium and to recent ideas from economics, should be one new direction for policy research. Of course, these deductive models will inevitably draw their inspiration from the richness of careful observation and exhaustive checklist-making that are the hallmarks of induction. Specific avenues for new research are described, and the importance of teaching non-obvious theories is defended.

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Additional Information:© 1985 by John Wiley & Sons, Ltd. Received 11 March 1983; Revised 23 March 1983.
Record Number:CaltechAUTHORS:20110215-094551717
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Official Citation:Redirecting Research in Business Policy and Strategy Colin Camerer Strategic Management Journal Vol. 6, No. 1 (Jan. - Mar., 1985), pp. 1-15 Published by: John Wiley & Sons Article Stable URL:
Usage Policy:No commercial reproduction, distribution, display or performance rights in this work are provided.
ID Code:22190
Deposited By: Tony Diaz
Deposited On:09 Mar 2011 22:36
Last Modified:09 Mar 2011 22:36

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