Izuma, Keise (2012) The social neuroscience of reputation. Neuroscience Research, 72 (4). pp. 283-288. ISSN 0168-0102 http://resolver.caltech.edu/CaltechAUTHORS:20120413-112202820
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Human behavior is strongly influenced by the presence of others. Obtaining a good reputation or avoiding a bad one is a powerful incentive for a plethora of human actions. Theoretical considerations suggest that reputation may be a key mediator of aspects of altruistic behavior that are uniquely human. Despite its considerable influence on human social behavior and the growing interest in social neuroscience, investigations of the neural basis of reputation-based decision-making are still in their infancy. Here, I argue that reputation is an important aspect of human social cognition and present some of the candidate neural mechanisms.
|Additional Information:||© 2012 Elsevier Ireland Ltd and the Japan Neuroscience Society. Received 21 November 2011. Revised 11 January 2012. Accepted 12 January 2012. Available online 20 January 2012. The author thanks Ralph Adolphs, Colin F. Camerer, and Kenji Matsumoto for helpful comments on the manuscript. This work was supported by a Postdoctoral Fellowship for Research Abroad from the Japan Society for the Promotion of Science.|
|Subject Keywords:||Audience effect; Observer effect; Altruism; mPFC; Striatum; Social reward|
|Official Citation:||Keise Izuma, The social neuroscience of reputation, Neuroscience Research, Volume 72, Issue 4, April 2012, Pages 283-288, ISSN 0168-0102, 10.1016/j.neures.2012.01.003.|
|Usage Policy:||No commercial reproduction, distribution, display or performance rights in this work are provided.|
|Deposited By:||Tony Diaz|
|Deposited On:||17 Apr 2012 18:21|
|Last Modified:||17 Apr 2012 18:21|
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