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Plassman, Hilke and O'Doherty, John P. and Shiv, Baba et al. (2008) Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences of the United States of America, 105 (3). pp. 1050-1054. ISSN 0027-8424. http://resolver.caltech.edu/CaltechAUTHORS:PLApnas08