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Bushong, Benjamin and King, Lindsay M. and Camerer, Colin F. et al. (2010) Pavlovian Processes in Consumer Choice: The Physical Presence of a Good Increases Willingness-to-Pay. American Economic Review, 100 (4). pp. 1556-1571. ISSN 0002-8282. http://resolver.caltech.edu/CaltechAUTHORS:20110217-073611915

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