SMS reference: myths, markers, and modalities

Abstract

Purpose: This paper seeks to create an empirical framework for SMS reference services so that libraries may develop a greater understanding of how this service operates and how it may be improved. Design/methodology/approach: The paper conducted a quantitative analysis of 577 SMS transactions, representing 628 reference questions, received during the 2008‐2009 academic year. Each transaction was coded by type of question, transaction length in messages or “events,” and transaction duration in time. Findings: SMS transactions exhibit a higher than expected degree of variability in total number of events, duration and content. Overall, duration of transaction averaged 4.34 hours, and number of events per transaction averaged 3.79. Calculating separately for those transactions that contained a reference query – which comprises 40 percent of the total questions received – noticeably altered the results. The duration of reference queries averaged 4.85 hours, while the number of events averaged 4.65. Where reference queries occurred there was a high incidence of user expressions of gratitude, regardless of duration or number of events exchanged. These results support the conclusion that users do not expect a purely synchronous service, though faster response time and thoroughness of answer do show a relationship with higher user satisfaction. Originality/value: Many of the findings of the study challenge currently held assumptions and impressions regarding the nature and potential of SMS reference services in academic libraries.