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A functional explanation for the effects of visual exposure on preference

Changizi, Mark A. and Shimojo, Shinsuke (2008) A functional explanation for the effects of visual exposure on preference. Perception, 37 (10). pp. 1510-1519. ISSN 0301-0066. https://resolver.caltech.edu/CaltechAUTHORS:CHAper08

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Abstract

Visual exposure to an object can modulate an observer's degree of preference for it, initially enhancing preference (a `familiarity preference' regime), and eventually lowering it again (a `novelty preference' regime). Here we investigate whether there may be a functional advantage to modulating preference in this way. We put forth the simple hypothesis that degree of preference for an object of type X is the brain's estimate of the expected utility of acting to obtain X. In the light of this view of what preferences fundamentally represent, we are able to explain the `exposure effect' and many of the connected phenomena.


Item Type:Article
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URLURL TypeDescription
http://dx.doi.org/10.1068/p6012DOIUNSPECIFIED
http://www.perceptionweb.com/abstract.cgi?id=p6012PublisherUNSPECIFIED
Additional Information:© 2008 a Pion publication. Received 15 February 2007, in revised form 10 March 2008; published online 2 October 2008. Support for this research was given by 5F32EY015370-02, NIH (to MAC), and JST.ERATO, Japan (to SS). This article may be downloaded from the E&P website for personal research by members of subscribing organisations. This PDF may not be placed on any website (or other online distribution system) without permission of the publisher.
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Funding AgencyGrant Number
NIH5F32EY015370-02
Japan Science and Technology .Exploratory Research for Advanced TechnologyUNSPECIFIED
Subject Keywords:MERE EXPOSURE; STIMULUS-RECOGNITION; RESPONSE COMPETITION; COMPLEXITY; FREQUENCY; FLUENCY; BIAS.
Issue or Number:10
Record Number:CaltechAUTHORS:CHAper08
Persistent URL:https://resolver.caltech.edu/CaltechAUTHORS:CHAper08
Usage Policy:No commercial reproduction, distribution, display or performance rights in this work are provided.
ID Code:13462
Collection:CaltechAUTHORS
Deposited By: Ruth Sustaita
Deposited On:27 May 2009 21:39
Last Modified:03 Oct 2019 00:38

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