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Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing

Camerer, Colin and Yoon, Carolyn (2015) Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing. Journal of Marketing Research, 52 (4). pp. 423-426. ISSN 0022-2437. doi:10.1509/0022-2437-52.4.423. https://resolver.caltech.edu/CaltechAUTHORS:20150904-075920074

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Abstract

An introduction is presented in which the editor discusses various reports within the issue on topics including the use of neuroscience methods in marketing research, the use of electroencephalography in making predictions about product choices, and the efficacy of neurophysiological and behavioral methods in determining consumer responses to advertisements.


Item Type:Article
Related URLs:
URLURL TypeDescription
http://dx.doi.org/10.1509/0022-2437-52.4.423DOIArticle
http://journals.ama.org/doi/abs/10.1509/0022-2437-52.4.423PublisherArticle
ORCID:
AuthorORCID
Camerer, Colin0000-0003-4049-1871
Additional Information:© 2015, American Marketing Association.
Issue or Number:4
DOI:10.1509/0022-2437-52.4.423
Record Number:CaltechAUTHORS:20150904-075920074
Persistent URL:https://resolver.caltech.edu/CaltechAUTHORS:20150904-075920074
Official Citation:Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing. By: CAMERER, COLIN; YOON, CAROLYN. Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p423-426. 4p.
Usage Policy:No commercial reproduction, distribution, display or performance rights in this work are provided.
ID Code:60067
Collection:CaltechAUTHORS
Deposited By: Ruth Sustaita
Deposited On:11 Sep 2015 17:44
Last Modified:10 Nov 2021 22:29

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