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Money for us versus money for them: cross-cultural differences in sensitivity to rewards for ingroup and outgroup

Kwak, Youngbin and Kwon, Jaehyung and Yun, Kyongsik and Jeong, Jaeseung and Huettel, Scott (2018) Money for us versus money for them: cross-cultural differences in sensitivity to rewards for ingroup and outgroup. Culture and Brain, 6 (1). pp. 36-52. ISSN 2193-8652.

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Economic decisions often involve consideration of social groups, as when a decision has consequences not just for oneself but also for an in-group or out-group member. Culture—specifically, differences between Western individualistic and Eastern collectivist cultures—has direct influence on perception of social group identity. Yet, not many studies have investigated how culture might influence economic decision making involving social groups. The current study determined cultural influences on sensitivity to rewards directed towards their ingroup and outgroup. American and Korean students performed a simple card game, in which they earned money for ingroup and outgroup members by choosing from amongst four card decks each associated with different reward outcomes for the two groups. Performance on the card game showed a culture-by-reward-group interaction such that Koreans showed greater reward sensitivity for the ingroup than did Americans. These results demonstrate significant cross-cultural differences in the processing of rewards towards different social groups.

Item Type:Article
Related URLs:
URLURL TypeDescription ReadCube access
Kwak, Youngbin0000-0001-6970-2789
Yun, Kyongsik0000-0002-6103-7187
Additional Information:© 2017 Springer-Verlag GmbH Germany. Accepted: 16 June 2017; First Online: 14 July 2017.
Subject Keywords:Social identity; Intergroup bias; Culture; Reward learning
Issue or Number:1
Record Number:CaltechAUTHORS:20170714-153530661
Persistent URL:
Official Citation:Kwak, Y., Kwon, J., Yun, K. et al. Cult. Brain (2018) 6: 36.
Usage Policy:No commercial reproduction, distribution, display or performance rights in this work are provided.
ID Code:79114
Deposited By: Tony Diaz
Deposited On:14 Jul 2017 23:29
Last Modified:03 Aug 2020 22:41

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