CaltechAUTHORS
  A Caltech Library Service

A Key Role for Similarity in Vicarious Reward

Mobbs, Dean and Yu, Rongjun and Meyer, Marcel and Passamonti, Luca and Seymour, Ben and Calder, Andrew J. and Schweizer, Susanne and Frith, Chris D. and Dalgleish, Tim (2009) A Key Role for Similarity in Vicarious Reward. Science, 324 (5929). p. 900. ISSN 0036-8075. PMCID PMC2839480. https://resolver.caltech.edu/CaltechAUTHORS:20180302-151347877

[img] PDF - Accepted Version
See Usage Policy.

179Kb
[img] PDF (Materials and Methods; Figs. S1 to S5; References) - Supplemental Material
See Usage Policy.

610Kb

Use this Persistent URL to link to this item: https://resolver.caltech.edu/CaltechAUTHORS:20180302-151347877

Abstract

Humans appear to have an inherent prosocial tendency toward one another in that we often take pleasure in seeing others succeed. This fact is almost certainly exploited by game shows, yet why watching others win elicits a pleasurable vicarious rewarding feeling in the absence of personal economic gain is unclear. One explanation is that game shows use contestants who have similarities to the viewing population, thereby kindling kin-motivated responses (for example, prosocial behavior). Using a game show–inspired paradigm, we show that the interactions between the ventral striatum and anterior cingulate cortex subserve the modulation of vicarious reward by similarity, respectively. Our results support studies showing that similarity acts as a proximate neurobiological mechanism where prosocial behavior extends to unrelated strangers.


Item Type:Article
Related URLs:
URLURL TypeDescription
http://dx.doi.org/10.1126/science.1170539DOIArticle
http://science.sciencemag.org/content/324/5929/900PublisherArticle
http://www.sciencemag.org/cgi/content/full/324/5929/900/DC1PublisherSupporting Information
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2839480PubMed CentralArticle
ORCID:
AuthorORCID
Mobbs, Dean0000-0003-1175-3772
Yu, Rongjun0000-0003-0123-1524
Additional Information:© 2009 American Association for the Advancement of Science. 6 January 2009; accepted 13 March 2009. We thank M. Ewbank, R. Henson, and E. Hill for their help. This work was conducted at the Cognition and Brain Sciences Unit and supported by the MRC. These authors contributed equally to this work.
Funders:
Funding AgencyGrant Number
Medical Research Council (UK)UNSPECIFIED
Issue or Number:5929
PubMed Central ID:PMC2839480
Record Number:CaltechAUTHORS:20180302-151347877
Persistent URL:https://resolver.caltech.edu/CaltechAUTHORS:20180302-151347877
Official Citation:A Key Role for Similarity in Vicarious Reward BY DEAN MOBBS, RONGJUN YU, MARCEL MEYER, LUCA PASSAMONTI, BEN SEYMOUR, ANDREW J. CALDER, SUSANNE SCHWEIZER, CHRIS D. FRITH, TIM DALGLEISH SCIENCE 15 MAY 2009 : 900
Usage Policy:No commercial reproduction, distribution, display or performance rights in this work are provided.
ID Code:85075
Collection:CaltechAUTHORS
Deposited By: Ruth Sustaita
Deposited On:02 Mar 2018 23:31
Last Modified:09 Mar 2020 13:19

Repository Staff Only: item control page