Universities in the marketplace - The commercialization of higher education [Book Review]

Most universities are nonprofit institutions and like to think that makes them fundamentally different from profit-making ventures. They are and they aren't. Their goal is not maximizing a bottom line but rather serving the public interest with education and research. But financially, they need to at least break even, which generally requires that they maximize their multiple sources of income. So they are businesses, and when viewed financially, they often are hard to distinguish from profit-making enterprises.