Published December 16, 2025 | Version Published
Journal Article Open

We need transparency standards for social media research that involves companies

  • 1. ROR icon MRC Cognition and Brain Sciences Unit
  • 2. ROR icon California Institute of Technology
  • 3. ROR icon University of Cambridge

Abstract

Concerns about social media’s impact on individuals and society are increasingly widespread. In response, policymakers and institutions have launched a range of initiatives to protect users. For example, the US Surgeon General has recommended parental warning labels for social media platforms, while Australia has announced a social media ban for children under age 16. Regulations have passed in the United States, India and the European Union (EU), and numerous groups have proposed legal frameworks or regulatory fixes. Yet, these actions are being taken in the absence of robust scientific evidence. The mismatch between growing societal concerns and a scientific knowledge base stems from a shared obstacle facing governments and technology researchers alike: a lack of high-quality data about the benefits and harms of social media.

Copyright and License

© 2025 the Author(s). Published by PNAS. This article is distributed under Creative Commons-Attribution-NonCommercial-NoDerivatives License 4.0 (CC BY-NC-ND).

Contributions

G.T. and I.A. contributed equally to this work. G.T., I.A., and L.F. wrote the paper.

Conflict of Interest

The authors declare no competing interest.

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turner-et-al-2025-we-need-transparency-standards-for-social-media-research-that-involves-companies.pdf

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Journal Article: 41370340 (PMID)

Dates

Available
2025-12-10
Published online

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Division of the Humanities and Social Sciences (HSS)
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Published