Welcome to the new version of CaltechAUTHORS. Login is currently restricted to library staff. If you notice any issues, please email coda@library.caltech.edu
Published January 2018 | public
Journal Article

Public receptiveness of vertical axis wind turbines


Most of the scholarly focus to date has been on large horizontal axis rather than vertical axis wind turbines. It may be possible to improve the efficiency of vertical axis wind technology by deploying turbines in clusters. There might also be advantages to deploying vertical axis turbines at a smaller scale in urban or suburban areas and in places where the risk of bird damage is highest. Would these features increase public acceptance of new wind turbine installations and possibly open up new areas for wind energy development? We conducted a public opinion poll in California to examine public receptiveness. We used experimental design to assess the willingness to accept vertical axis turbines in certain urban settings. We find that the visual differences between the vertical and conventional wind turbines did not matter very much in any of the hypothetical settings in which we placed them. However, the prospect of killing fewer birds registered strongly with our survey respondents, though it could be outweighed by concern for cost. We also show that certain segments of the population, particularly those who are more educated, may be open to a more extensive deployment of vertical axis turbines in urban communities.

Additional Information

© 2017 Elsevier. Received 14 June 2017, Revised 12 September 2017, Accepted 14 October 2017, Available online 24 October 2017.

Additional details

August 21, 2023
October 20, 2023