A Caltech Library Service

Browse by Eprint ID

Number of items: 1.

Shum, Matthew (2004) Does advertising overcome brand loyalty? Evidence from the breakfast-cereals market. Journal of Economics and Management Strategy, 13 (2). pp. 241-272. ISSN 1058-6407. http://resolver.caltech.edu/CaltechAUTHORS:SHUjems04

This list was generated on Mon Jun 17 20:59:46 2019 PDT.

CaltechAUTHORS is powered by EPrints 3.3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.